Marketing consultant · B2B and B2C
If the team is busy but growth is not moving, I help find out why. I work with founders, CEOs and marketing leaders on strategy, growth, positioning, product marketing and retention, then turn the diagnosis into work the team can use.
Start with the business problem
Pick the situation that is closest to yours. Open it for the approach and the work that would follow.
I start at the conversion point, not the ad account: the offer, message match, proof, friction, CTA and the quality of the traffic coming in.
Proof of work
Selected work from Amazon and earlier marketing roles. The cases explain the problem, the decisions, the measurement and what changed.
Streamer daily active growth between Aug 2023 and Mar 2024, with 89% growth in hours from existing streamers and 180% improvement in cross-viewership.
Read the case studyWays to work together
I do not start with a package. The work depends on what is actually stuck, what evidence exists and how much change the business needs.
A focused working session to understand the commercial constraint, the evidence and the highest-priority actions.
See the diagnostic ProjectStrategy, growth, B2B demand, product marketing, positioning or lifecycle work, with priorities your team can execute.
Explore project work OngoingFractional advisory for founders and teams that need experienced judgement without hiring a full-time leader immediately.
Explore advisoryThe book
The Sovereign Brand is about how marketing teams should work when AI makes production cheaper but judgement still matters. It covers brand knowledge, customer understanding, decision-making, content, trust, operating models and the economics of recovered human attention.
Read it, use the frameworks, and if the thinking is relevant to a problem in your business, we can discuss the work.
Writing
Long-form pieces on strategy, growth, positioning, GTM, AI and the commercial problems that sit underneath marketing activity.
A strategy should explain where growth is constrained, which customer decision needs to change, and where the business should place its next few bets.
Referrals are valuable, but a B2B company becomes fragile when relationships are the only repeatable source of demand. The answer is a better system for becoming relevant before the introduction.
A landing page is not a design object. It is part of a buying decision. Before changing headlines, colours or forms, work out what the visitor still needs to believe.
Start with the problem
Send a short brief. I will look at the problem before the call so we can spend the conversation on the business, not a sales pitch.