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Free working resource

Landing Page Checklist

A practical review framework for pages that need to turn the right visitors into enquiries, trials or customers.

Inside the resource

Questions worth answering before you spend more money on marketing.

01

Message

Can a relevant visitor explain the offer after a few seconds?

Does the headline match the intent that brought them here?

Is the audience clear without forcing the reader to infer it?

02

Offer

Is the next step specific?

Does the offer answer why the visitor should act now?

Are price, scope or buying expectations clear enough?

03

Proof

Does the proof support the exact promise being made?

Are examples, outcomes or customer evidence specific?

Have you answered the objections a serious buyer is likely to have?

04

Friction

Is the primary CTA easy to find?

Does the form ask only for information you genuinely need?

Does the page make the next step feel low-risk?

05

Measurement

Which audience and traffic source produced the conversion?

What happens after the form is submitted?

Are you measuring qualified outcomes, not only conversion rate?

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